USSD allows for interactive, menu driven, 2-way communication between subscribers and applications and offers a quick and direct way of transacting with clients.
USSD works over mobile channels as sessions, or “conversations”. The user communicates with an application by navigating through a menu based structure. Customised menus and services can be easily created using Planet’s proprietary USSD builder. USSD technology requires no software installation on the handset or SIM card. A session can be initiated by the mobile user or the back-end system, using an SMS, voice call, predefined web trigger or a USSD short code.
This solution has been developed from Planet’s years of engineering experience in the telecoms market. It is stable and secure and is able to meet every kind of business requirement. Planet USSD is seamlessly integrated into any existing platform, regardless of industry.
- Advanced API connectivity for menu creation and customisations
- Menu builder, web-based GUI for creating custom menu navigation
- Global coverage network to more than 800 networks in 160 countries
- Short setup time and flexibility
Mobile subscribers are very responsive to USSD services as it is user-friendly and can be accessed anytime and anywhere; from any kind of handset.
With a wide range of applications, USSD represents an easy, fast, convenient and cost-effective communication channel. This service benefits your company by:
- Bringing added value to your brand name
- Reaching a wider audience
- Upgrading your core services and products
- Lowering your communication costs
- Increasing customer loyalty
Contact us today for additional information about USSD.